Problems in high scale sheep breeding:

• Traditional sheep breeding is not profitable, not scalable and is pasture dependent

• While the world population is approaching 10 billion, there is not enough protein to feed this amount

• 62 million hectares of pasture abandoned around the world in the past 15 years

• Large meat production gap in EMEA and MENA markets

• The world needs more efficient ways of meat production

"WE INTEND TO INTRODUCE HIGH-PERFORMING BREEDS THAT CAN BE CROSSBRED WITH LOCAL BREEDS TO PRODUCE RESILIENT SHEEP, SUITABLE FOR CHALLENGING CLIMATES"